Table of Contents

    • Acknowledgments   11
    • Introduction: Christ the Communicator   13 
    • 1   Pathos: Emotional Jesus   17
    • 2   Logos: Jesus the Logician   43
    • 3   Ethos: Jesus as Shepherd, Savior, Teacher, and Friend   65
    • 4   Narrative and Imagery: The Story and Stories of a Savior   85
    • 5   Discipleship: Spreading and Sustaining the Message   105
    • 6   Heavenly Heuristics: Rhetoric's Rules of Thumb   123
    • 7   Case Studies   145
    • Glossary   161
    • Scripture Index   165
    • General Index   169