Christopher Hitchens is recognized by just about everyone as a master rhetorician. His wit and command of the English language are things to behold. The American Heritage Dictionary offers a number of definitions of the term rhetoric, including: 1) The art or study of using language effectively and persuasively, 2) Language that is elaborate, pretentious, insincere, or intellectually vacuous. No doubt Hitchens' rhetoric has been persuasive in many quarters, but the more I read, the more clear it becomes that the second definition is also apt, that what we have here is as much style as substance. At Afterall.net we host The Illogic Primer, a catalog of common logical fallacies and rhetorical chicanery. We can all be forgiven a slip or two into illogic, but Hitchens' god is not Great is an unending cascade of this kind of rhetorical mischief. Is it merely empty rhetoric, or is there reason beyond the rhetoric? I'll leave that judgment till I turn the last page. In the meantime, allow me to enumerate some concerns about Hitchens' style of argumentation and why I think it impedes getting to the truth of the matter.