Summary

Loaded or emotive terms are used to attach value or moral goodness to believing the proposition.

Examples

1. Right thinking Canadians will agree with me that we should have another free vote on capital punishment.
2. A reasonable person would agree that our income statement is too low.
3. Senator Turner claims that the new tax rate will reduce the deficit. (Here, the use of "claims" implies that what Turner says is false.)
4. The proposal is likely to be resisted by the bureaucrats on Parliament Hill. (Compare this to: The proposal is likely to be rejected by officials on Parliament Hill.)

Proof

Identify the prejudicial terms used (eg. "Right thinking Canadians" or "A reasonable person"). Show that disagreeing with the conclusion does not make a person "wrong thinking" or "unreasonable".