The author attacks an argument which is different from, and usually weaker than, the opposition’s best argument.
- "Straw man has always been the stock-in-trade of advertisers. A Holiday Inn TV spot run several years ago was typical of the genre. It pictured someone telephoning a competitor to find out whether they had a motel in Fargo, North Dakota, and being told no, then asking if there happened to be one in the area and being told yes, in Cleveland, Ohio. (This spot wasn't as effective as it might have been because lots of viewers had no idea how far Cleveland is from Fargo.) In the same vein, a U.S. Postal service commercial once pictured competitors trying to deliver packages with rickety old planes that fell apart on camera; IBM once touted its laser printers by comparing them with those of a pseudo-competing product unable to collate printed material and therefore not really in competition with the printers IBM was touting." (Kahane & Cavender, Logic and Contemporary Rhetoric, p. 58.)
- We should have conscription. People don't want to enter the military because they find it an inconvenience. But they should realize that there are more important things than convenience.