Loaded or emotive terms are used to attach value or moral goodness to believing the proposition. It is the use of language to create a preconception in the audience. “When a proposition for discussion is stated in connotative or prejudicial language… the “deck is stacked” against the viewpoint that opposes the proposition.” (Warnick and Inch, Critical Thinking and Communication: p. 62)
- "Our leaders are consummate politicians; theirs are wily, cunning, or worse. We give the world information and seek influence; they disseminate propaganda and disinformation while seeking expansion and domination." (Govier, Selected Issues in Logic and Communication: p. 69)
- On the one hand, calling abortion "slaughtering innocent children in the womb", or on the other, as merely "the removal of the products of conception". (See below) Also, the insistence of some partisans in the abortion debate of calling their opponents "anti-choice" instead of "pro-life", or conversely, "pro-death" instead of "pro-choice".
- Right thinking Canadians will agree with me that we should have another free vote on capital punishment.
- "Social welfare programs are a safety net for people who are down on their luck." Or, "Social welfare programs are an institutionalized racket whereby those who work for a living are forced to support those who refuse to take care of themselves." (Crews-Anderson, Critical Thinking and Informal Logic, p. 47.)
- "During the Cultural Revolution the rhetoric of dehumanization was often presented in the form of animal metaphors. Class enemies were likened to undesirable animals in the Chinese cultural context. For example, the official media referred to class enemies as 'cow ghosts and snake spirits,' 'monsters and demons,' 'parasites' and 'vermin.' The Red Guards called them 'pigs,' 'dogs,' and vampires.' These dehumanizing metaphors permeated Chinese spoken and written discourse. They were used in slogans and wall posters as well as at denunciation rallies and political study sessions. Detention centers were called 'cowsheds'; the song class enemies were forced to sing was called the 'ghost song'; and children of class enemies were symbols of tearing down social structure, expressing hatred for the enemy, and showing loyalty to Mao Zedong." (Lu, Rhetoric of the Chinese Cultural Revolution, p. 190.)
- Senator Turner claims that the new tax rate will reduce the deficit. (Here, the use of "claims" implies that what Turner says is false.)
- The proposal is likely to be resisted by the bureaucrats on Parliament Hill. (Compare this to: The proposal is likely to be rejected by officials on Parliament Hill.)