Table of Contents

• • Acknowledgments vii
  • Introduction I
• Part I Humans and Econs
  • 1 Biases and Blunders 17
  • 2 Resisting Temptation 40
  • 3 Following the Herd 53
  • 4 When Do We Need a Nudge? 74
  • 5 Choice Architecture 83
• Part II Money
  • 6 Save More Tomorrow 105
  • 7 Naive Investing 120
  • 8 Credit Markets 134
  • 9 Privatizing Social Security: Smorgasbord Style 147
• Part III Health
  • 10 Prescription Drugs: Part D for Daunting 161
  • 11 How to Increase Organ Donations 177
  • 12 Saving the Planet 185
• Part IV Freedom
  • 13 Improving School Choices 201
  • 14 Should Patients Be Forced to Buy Lottery Tickets? 209
  • 15 Privatizing Marriage 217
• Part V Extensions and Objections
  • 16 A Dozen Nudges 231
  • 17 Objections 239
  • 18 The Real Third Way 255
  • 19 Bonus Chapter: Twenty More Nudges 257
  • Postscript: November 2008 269
  • Notes 272
  • Bibliography 281
  • Index 303