Brett McCracken on Algorithms and Aimless Folly
Brett McCracken, "Social Algorithms Are Today’s 'Lady Folly'” at Crossway (February 13, 2021).When we grab our phones aimlessly, scroll our feeds without a goal in mind, or suggest to our spouse that “we should watch something on Netflix,” we are susceptible to whatever voices or images are the most seductive or alluring. To use Tozer’s language, we are uncommitted, not sure what direction to go.
This makes us utterly vulnerable to the power of suggestion, cogs in the machinery of algorithms ever more sophisticated at keeping us distracted on their platforms. We are digital wanderers, and this is a dangerous thing to be. Without a purposeful direction in digital spaces, we’re open to whatever direction an algorithm thinks we’ll like—a “suggested for you” movie, article, or YouTube video that will eat up a few minutes or hours of our time.
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The antidote to dangerous distractibility in the digital age is purpose, focus, and intention. Proverbs 4:25 says, “Let your eyes look directly forward, and your gaze be straight before you.” This is wisdom in contrast to the unwise woman of folly, who “does not ponder the path of life; her ways wander, and she does not know it” (Prov. 5:6).