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Todd Gitlin on Postmodernism

"How the Torrent of Images and Sounds Overwhelms Our Lives", in Media Unlimited (Metropolitan Books, 2002)

Postmodernists claim that the profusion of images induces a state of vertigo, a sort of rapture of indeterminacy, in which people no longer care whether images correspond to the world in which they think they live, or, in fact, that they relish the discrepancies between images and realities, between signifiers and signifieds. Yet this is plainly not so. For all the irony and bemusement with which we manage the flow, people still search for solid ground, a search that, perversely, leads us astray, as the cultural and political industries exploit our old-fashioned, unhip longings.