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Like a Girl

AdWeek remarks: “In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early ’90s—baseball players hurl a slew of insults back and forth. One player blurts out the unthinkable. ‘You play ball like a girl!’ What does that mean, anyway? In a social experiment led by documentarian Lauren Greenfield, the Procter & Gamble feminine products brand Always asks that question, and declares its mission to redefine the phrase ‘like a girl’ as an expression of strength.”